Social Media & Influencer Marketing
I manage and execute comprehensive social media and influencer marketing strategies across platforms including Instagram, Facebook, TikTok, and LinkedIn. My role encompasses content planning and production, performance analysis, and cross functional collaboration to ensure consistent brand messaging and audience growth.
I lead influencer marketing initiatives from outreach and partnership negotiation to itinerary planning, on site hosting, and post collaboration relationship management. This includes working with individual creators as well as larger groups, ensuring each collaboration reflects the brand’s values and delivers measurable impact.
I also develop strategic content calendars, design digital assets using Canva and Adobe Creative Suite, and produce original photo and video content from concept to publishing. Beyond creative production, I organize and oversee photo and video shoots, ensuring both strong creative direction and smooth execution. I further support design related tasks and manage the media repository, keeping assets structured and accessible for the wider team.
Influencer Marketing
At the Palace, I managed influencer marketing initiatives, from negotiating partnership terms to handling collaborations with KOLs and influencers. I organized their stays, curated programs, hosted both individuals and groups such as DIOR Germany, and maintained long-term relationships beyond the partnership, all while showcasing a true example of Swiss hospitality.
Instagram content creation
Photo & video shooting
I oversee photo and video shoots across our properties, managing all aspects of production, including uniforms, table setups, drinks, transportation, boats, and logistics. These shoots support internal use, social media content, influencer collaborations with notable KOLs such as Tony Kelly and Quyen Mike, and PR initiatives in partnership with esteemed organizations like Gault&Millau. I also assist in shoots produced with our brand partners, such as The Ice, and occasionally participate in the content creation myself as a model to support campaign storytelling and maintain visual consistency.
Ski Photo & Video Shoot
As part of a lifestyle-focused social media campaign, I developed the concept of a butler skiing down the mountain with champagne, symbolizing the Palace’s commitment to delivering exceptional service anywhere. I organized the production and coordinated with a local filmmaker to capture the shoot, while personally performing the role of the skiing butler.
Key Photo & video shootings I was involved in.
Photo Shooting with Kylie Verzosa
As part of a social media collaboration I managed with Kylie Verzosa, I organized a luxury lifestyle photoshoot designed to generate content for both our channels. To enhance the creative concept, we incorporated a bellboy and a butler serving champagne, a role I personally performed during the shoot.
Video with Quyen Mike
As part of a social media collaboration that I organized and managed with Quyen Mike, we produced winter and summer Reels highlighting luxury lifestyle content. The project involved combining our creative ideas to craft videos that captured the essence of the Palace. In addition to coordinating and managing the entire production, I also took on the role of the Bell Boy on camera, balancing creative performance with project oversight.
Behind The Scenes:
Photo Shooting with Kimiya Hosseini
As part of a collaboration that I organized and managed, I coordinated a photoshoot where I was responsible for lighting, producing content to be featured across our social media channels as well as hers, along with the website.
The first photo shoot I participated in at the Palace was with Tony Kelly, where I assisted during the production of his piece First Descent, captured on the tower.
Photo Shooting with Tony Kelly
Photo Shooting with The Ice
The Ice, as one of the main partners of Badrutt's Palace, hosts its renowned car event each winter season. As a key partner, we collaborate closely on content creation and promotional initiatives throughout the year, including summer. Highlights have included featuring a Ferrari from Ronnie Kessel on a crane for a stunt produced for both The Ice and the hotel’s Tower Revue magazine, as well as summer photo shoots in which I also contributed as a model.
